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Näz - Art Direction

Näz - Art Direction

For its Spring/Summer 2023 collection, Näz needed a photoshoot that transmitted the feeling of being in a beautiful summer spot, to relax in the most sustainable way possible.

We organized the full photoshoot, from location to photographer and models.

Cucumbi Farm came to mind as the perfect spot to capture the essence of the brand's moment.  As it's a big location, with many different scenarios, the art direction had to be accurate to make good use of all the beautiful spots and we created a moodboard for desirables outcomes for different locations but also outfitis, styling and acessorizing with brands the created a sense of community.

 

The moodboard:

 

 

Results: