Welcome to the most essential part of fashion
Surprisingly, the greatest environmental impact of a garment is not in its production, transport or disposal but in the way it's cared for.
Wash Less
When washing, do full loads or adjust the cycle based on the load’s weight.
Keep it Cool
Use up to 60% energy less by turning the temperature down from 40º to 30º.
Flat Dry
Always flat dry wool and knit garments to protect their shape.
Iron Less
Hang clothes properly or use a steamer instead - it's softer on fabrics.
Air Dry
Machine drying has a huge impact- Hang your clothes outside, away from the sun.
Store Properly
Store your clothes properly - hang your shirts and fold your knits - they will last a lifetime.
Different care for different materials
Linen
Linen can be washed up to 40ºC, but we recommend you keep it at 30ºC or less. These garments are quick-drying and can be tumble-dried and ironed (when damp). However, as you may know, they're not wrinkle-resistant, which is part of their charm anyway.
Cotton
Cotton items can be washed up to 40ºC when coloured, but remember the golden rule: if it isn't that dirty, keep the temperature cool and consider wearing it a few more times before washing it. These kinds of garments dry slowly, so always keep them flat while doing it, so they don't lose their beautiful shape. Cotton can be ironed at high temperatures, but make sure that the piece is damp before doing it, ok?
Lyocell / Tencel
Lyocell can be washed up to 40ºC and be tumble dried in low temperatures, but, no matter what happened in your day, do not bleach the poor thing. We always recommend lining dry or hanging dry for a crease-free fabric (bonus points for colour protection - dry it in the shade). When ironing, always do it with the garment inside-out, unless you want a super shiny fabric.
Wool
Rule #1: do not wash your wool garments every time you wear them, ok? Just hang it outside the house or in a damp bathroom, because wool cleans itself to some extent. In any case, when washing, do it with special care - by hand or in a special wool machine program. Do not tumble dry wool garments (they didn’t do anything to deserve it), always hang them flat in the shade so they don't lose their original shape.
Polyester
Be aware that when you wash anything made from synthetics - even recycled stuff or mixed fibres - tiny bits of microfibres are shed, leading to plastic pollution. We only use polyester in pieces that require little to no washing. To solve the problem, we recommend you use the awesome GuppyFriend bag to capture the microfibers.
Just by changing from warm to cold water, you save up to 40 kilos of CO2 emissions - and truth be told, the clothes aren’t that dirty when you put them to wash, so cold water should do it just fine. Be aware that drying machines are the most impactful process in washing, so why not give air drying a chance?
When it comes to ironing, time and energy are saved when you just hang the clothes without wrinkling or use a steamer, which is quicker and spends less energy than iron. Pro tip: while taking a bath, hang your outfit in the bathroom - chances are most of the wrinkles will disappear with all the steam.
Unfortunately, standard laundry detergents don’t have environmentally friendly ingredients. When buying yours, watch out for these bad boys: SLS, SLES, LAS, bleach, NPEs and naphtha. Instead of laundry softener, give yourself a chance to mix vinegar with your favourite essential oil - we promise you'll be surprised.
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