Caring is important - mostly because, when looking at the overall, we consistently find that the greatest environmental impact of a garment is not in its production, transport or disposal, but in its use by the consumer - washing, drying and ironing.

This means you have a great power on reducing its eco-footprint - Great news don't you think?


When washing, do full loads, or adjust the cycle with the weight.


You can save up to 60% energy just by turning the temperature from 40º do 30º!


Always flat dry wool and knit garments, out of sunlight.


Use the steam program of your laundry dryer instead!

Linen is washable, quick-drying, can be tumble dried, easily ironed, not wrinkle resistant. Linen can be washed up to 40ºC, with lower temperatures for colored items at 30ºC.

Can be ironed on a high temperature, note that garments should be damp.


Cotton is washable, dries slowly, can be tumble dried and ironed. Not wrinkle resistant. Cotton items can be washed at 40ºC for colored items. Can be ironed on a high temperature. Note that the items should be damp.

For knits it's always better to dry flat.


Lyocell garments are generally very easy to take care of. Wash up to 40ºC, do not bleach, can be tumble dried on low heat. Line dry for a crease free fabric, dry in the shade for color protection.

When ironing be sure to iron on medium temperature on the inside-out of the fabric so it doesn't get to shiny.


Cupro can be machine washed, and where colored colors can be washed on a normal, warm (not hot!) temperature, it's better to stick to the cold water when washing dark colored pieces. Avoid tumble dry and line dry for crease free.

Be sure to iron on medium temperature on the inside-out of the fabric.


Wool garments don't need to be washed between each wear, simply hang it outside or in a damp bathroom to remove any odors - wool cleans itself to some extent. Wet wool garments should be dried flat to avoid stretching.

Wash it with care, hand-wash or machine wash in cold water or in a special wool program. Should not be tumble dryed, nor in direct sunlight or direct heat.


The bad news is, when you wash anything made from synthetics - even recycled stuff or mixed fibers - tiny bits of microfibers are shed, which leads to plastic pollution of our oceans.

The good news is, we only use polyester in pieces that require little to no washing, and always mixed with wool fibers. To solve the problem, we recommend you using a GuppyFriend bag to capture the microfibers.

I don't wear my clothes anymore, what should I do?

You can join Fashion Revolution trade event, trade with your friends, or giving them to charity to organizations like Oxfam and Red Cross. You can also learn to repair your clothes. Well, YouTube right?

Sometimes we use our clothes until the end of their life, if only they could last forever right? Sadly, the recycling system for clothing is still underdeveloped in most countries. Try researching for local associations near your area, or reuse the fabric, for cleaning cloths, or even doll dresses - the ideas are infinite and always better than to throw it away!

Not good to mend nor to give away?