Looking to extend the lifetime of your garment?

Caring is important - mostly because, when looking at the overall, we consistently find that the greatest environmental impact of a garment is not in its production, transport or disposal, but in its use by the consumer - when washing, drying and ironing.

Just changing from warm to cold water we save up to 40kgs of CO2 emissions, and truth to be told our clothes aren’t that dirty when we put them to wash, so cold water is just fine.

Studies also show that drying machines are the most impactfull process in washing - let’s give air dry !

This means you have a great power on reducing its eco-footprint - Great news don't you think?

These are the main rules:

Wash Less

When washing, do full loads or adjust the cycle with the weight.

Keep it Cool

Save up to 60% energy just by turning the temperature from 40º to 30º

Flat Dry

Always flat dry wool and knit garments to protect their shape.

Iron Less

Hang clothes properly and use a steamer instead - it's softer on fabrics.

Air Dry

Machine drying has a huge impact- Hang your clothes outside, away from the sun

Store Properly

Store your clothes properly - hang your shirts and fold your knits - they will last a lifetime


Really easy to care for - linen can be washed up to 40ºC, but we always recommend keeping it cool, or at 30ºC.

These garments are also quick-drying and can be tumble dried, and ironed. However, they're not wrinkle resistant.

When ironing linen, make sure that the garment is damp.


These garments dry slowly - always dry flat so they don't loose their shape - and can be washed up to 40ºC for colored items (remember the golden rule, if the garment isn't that dirty, keep the temperature cool),and tumble dried.

Cotton garments can be ironed at high temperatures, but make sure that the piece is damp.


An easy care fiber - can be washed up to 40ºC - but do not bleach it! - and can be tumble dried on low temperatures.

We always recommend to line dry or hang dry for a crease free fabric (bonus points for color protection - dry it in the shade).

When ironing, always do it with the garment inside-out, unless you want a super shiny fabric.


Please do not wash your wool garments between each wear - simply hang it outside the house or in a damp bathroom - wool cleans itself to some extent.

Do not tumble dry wool garments, always hang flat in the shade so they don't loose their shape.

When washing, do it with special care - by hand or in a special wool machine program.


When you wash anything made from synthetics - even recycled stuff or mixed fibers - tiny bits of microfibers are shed, which leads to plastic pollution.

We only use polyester in pieces that require little to no washing. To solve the problem, we recommend you using a GuppyFriend bag to capture the microfibers.

I don't wear my clothes anymore, what should I do?

Sometimes we use our clothes until the end of their life, if only they could last forever right?
Sadly, the recycling system for clothing is still underdeveloped in most countries.

Try researching for local associations near your area, or reuse the fabric, for cleaning cloths, or even doll dresses
- the ideas are infinite and always better than to throw it away!

Exhange for a SELL 1 BUY 1 VOUCHER

Swape or donate at local charities and markets.

Mend or upcycle - there's a lot of YouTube videos on this!

Have a question?

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