Introducing
Noah Overcoat
We wanted to honor this amazing fabric creating a Classic Tailored Overcoat - 100% Undyed Wool in a Timeless Design.
It's the result of 2 years of working with the best partners to develop a coat that is sustainable, made in Portugal and has an incredible price for its quality,
Curious about how this product is made?
We're an open book
Who Made This?
Penteadora - Fabric Maker
Born in 1930 and located in a small village called Unhais da Serra, Penteadora shows that tradition and sustainability walk together. With solar power, water reutilization and it's own WWTP, it's a pleasure to work with them.
Grasil - Coat Manufacture
Grasil has a female workforce of over 90% of its total workers and contribute to 260 families, making up 15% of the city's population. In 2020, their average salary was 33% higher than the minimum wage and the industry's average
Is Wool Bad for the Environment?
While wool has amazing qualities that no other man-made fiber was able to mimic. Virgin wool brings up animal welfare and CO2 emission concerns that need to be addressed.
It can be pretty sustainable too, did you know 70% of a garment impact happens after it was bought? So wool here wins the game: it doesn't need to be washed a lot, only cold temperatures and it's most likely to be worn more and less likely to end up in trash and be recycled instead!
What is Deadstock?
Portugal is one of the biggest clothing producers from Europe, which means a lot of the clothing you see out there made sustainably, is made here.
This generates a lot of waste, sometimes it's a client that didn't like the color the knit turned out, other it's just that the machines need to make more than what is actually needed. And this is deadstock!
They are high-quality fabrics that comply with the environmental and chemical regulamentations that if not used by us (and some other brands) would end up in the trash, or worse, in the ocean!
Here we believe in second chances, so we prefer to give them a new life, in your wardrobe.
How to Care for it?
We promise it's very simple!
Probably the biggest concern when buying a wool garment is how to care for it and make sure it doesn't end up in your child drawer because it shrank.
We promise it's very simple, let us help!
Wash Less
Rule #1: do not wash your wool garments every time you wear them, ok? Just hang it outside the house or in a damp bathroom, because wool cleans itself to some extent - if you have a tiny stain, why not spot clean it?
Wash on Cold Temperatures
Most washing machines are gentler than the old hand wash.
Here at home we always Wash on a Gentle Wool Cycle at Cold Temperatures (30º it's not cold , ok?). And don't tumble dry, please, it will felt that beautiful sweater.
When drying always Air Dry Flat, try to lay it out neatly so it retains its shape forever!
Golden Rule: Don't use fabric softner!
Fabric softner has enzymes that love to eat all that wool, and that is how you create pilling! Here we have hard water so we can't just ditch it all together, so we use vinegar instead - it works wonders and leaves absolutely no smell!
Know more how to take care of your garments here.